As a Real Estate Agent, having local contacts in your database is important. Take it a step further and turn those contacts into real relationships in your CRM, even more valuable. Now, if you’ve ticked off both those boxes and this contact also has loads of contacts? Jackpot.
Being connected to well-connected people will help you get in front a greater audience on social media, grow your database, and get more word-of-mouth referrals. But why should these well-connected individuals use you as their go-to Real Estate Agent?
This is where Parkbench comes in.
Building a relationship with someone new by offering them something of value completely changes the game. So many Real Estate Agents come in hot, immediately going in for the ask. “Do you have a Real Estate Agent you already work with?” “Are you looking to buy or sell in the next year?”
How about we have a conversation first before you shove your card in my face?
When you switch things up and come to them first as a Local Leader, an active member of your community offering to interview and feature them on your Parkbench community website, it allows them to get to know who you are as a human, outside of just who you are as an Agent. It allows you to build a foundation of being a positive, community-minded, approachable member of their City, who just happens to sell Real Estate.
Especially in this day and age when small businesses really do need all the help they can get, offering them this free piece of marketing is super valuable. And what naturally happens when someone helps you?
You want to help them.
The Law of Reciprocity focuses on the idea that when someone does something nice for you, you will have a deep-rooted psychological urge to do something nice in return. So when you build your relationships from a point of contribution and offer these well-connected community members this service? They will be very motivated to refer people your way in the future.
You never know how connected some of these community members will be. Recently, Local Leader Kellie B. interviewed a local pet shop. They didn’t have a massive following on social media, but she shopped there and thought she’d work on building a relationship. When she scheduled the interview, it was with the Owner who works mostly in the background, they hadn’t met before. When she showed up for the interview, turned out he was a retired NBA player, who was obviously very well connected to a lot of very well connected people (a lot of whom live in very expensive homes).
As they sat around chatting after the interview and talking about how the city was growing and changing, they were discussing some of the new developments that were popping up, and she was able to squeeze in a conversation about being a Real Estate Agent. He was actually interested in checking out some of these properties, and DING DING DING!
He didn’t have a Real Estate Agent.
This Local Leader was an obvious fit and they’re making plans to go check out properties soon.
Are you connecting with the right people? Do you have a system to connect by first offering value? We have that system! Click here to get started before your area has been claimed!
