How Are You Differentiating Yourself from Every Other Pushy Realtor?

When a Local Leader gets started with Parkbench, we give them all the tools and resources they need to be set up for success. This includes live coaching sessions, one on one support, and a wide variety of scripting to ensure they know exactly how best to utilize the platform.

When a Local Leader reaches out to start interviewing professionals in their community, we don’t recommend saying they’re a Real Estate Agent right away.

“Hey, my name is ________, and I’m the sponsor and ambassador for this new local website for (AREA NAME). I’m looking for cool (business owners/professionals/homeowners) to interview and feature on my website FOR FREE. Would you like to be featured?”

This might sound odd… no? You may be thinking, “how am I going to get referrals if I’m not upfront about being in Real Estate?”

If I asked you to close your eyes and think about classic Real Estate Agents you see in the media, not from the perspective of a Realtor but as an ordinary community member, what do you think of?

Pushy. Aggressive sales tactics. Fake personality. Loud and flashy. Sometimes even sleazy.

But… that’s not you, is it? Of course not, you’re a personable, friendly, approachable Real Estate Agent who truly cares about providing amazing service when helping someone buy or sell a property. Instead of allowing someone to create their own story in their head about who you are as a Real Estate Agent… why not wow them with who you are as a human first?

Local Leader Nina Z. reached out to interview her local gardening nursery. She’d been in there a handful of times before to buy plants, but hadn’t met the owners. The two owners were thrilled to do the interview and it was booked right away. One of the questions we have in our template is, “what are your goals over the next year?”. The owners looked at each other and laughed, as they had a meeting earlier that day deciding it was time to expand and look for a larger space. You could see this Local Leader’s eyes light up, and she finished with the interview.

Once they were off camera and chatting, she asked for more details about this exciting next step in their business. She was able to mention that she was a Real Estate Agent and would be happy to help them search for properties, and they didn’t have an agent they were working with! She got to work for them right away to check out some spaces.

Are you a personable, friendly, approachable Real Estate Agent who’s tired of having to prove to someone you’re not like every other pushy agent? Are you looking for a way to get to know other people in your area as people first, before simply seeing them as leads or potential paycheques? Parkbench is the number one way to connect with your community authentically, and build real relationships that will turn into real referrals. Reach out to us today to take charge of your business and set up 2021 to be your best year yet!