When Local Leader David Ray got started with Parkbench it really clicked for him. He was assessing how he wanted to run his business and this made sense. There are loads of different ways that new Real Estate Agents choose to build their database and generate leads. In a recent interview, I asked David why he chose to grow his business through relationships instead of paying for advertisement or door knocking. Let’s hear from him.
“I didn’t want to door knock. I didn’t want to just rely on Google ads because you can get deals from that, but they’re few and far between. They have no loyalty to you unless you actually get an opportunity to show who you are and earn their business.
With Parkbench, every opportunity you get is an opportunity to earn their business. Almost in a backwards way, you’re interviewing them but they’re interviewing you subconsciously. You’re showing them who you are as a professional. You’re showing them how you communicate, what you’re willing to do to be successful and to go above and beyond. You can’t manufacture that, you can’t fake that.”
What do members of your community think about when they are choosing a Real Estate Agent?
They’ll go with someone they know, like, and trust. What are you doing to truly earn the business of those in your neighbourhood? Every conversation you have with someone new is similar to being interviewed whether you know it or not. First impressions are very important, and Parkbench is an easy way to differentiate yourself.
As David says, building real relationships through this process isn’t something you can fake, you have to show up both authentically and professionally. Local professionals that you connect with through Parkbench from a point of contribution will want to work with you and return the favour.
So what are you waiting for?
Are you tired of door knocking and cold calling? Sick of paying for Google Ads or Zillow leads that end up ghosting you or using an alternate agent? Click here to find out how we can help you earn more business, get more leads, and close more transactions this year!
