When Roger and Laura Glenn got started as Real Estate Agents, they needed a plan. Not only were they new to the industry, but also fairly new to their community. In Rabun County, it wasn’t just that everyone already had a REALTOR®. Everyone knew 5 or 6! They needed a way to differentiate themselves. With a background in marketing and business development, they went to work considering options.
As they were wandering down the Tallulah River, they were reflecting on how much they loved the area. They had visited Rabun County many times before decided to move. After falling in love with the area, they wondered how they could tap into this. What if they could start promoting themselves by highlighting their own experiences?
Why did they love Rabun County? Why should more people move here? What made Rabun county so special? The wheels started to turn. How could they create content around the value of this area, and use that as an in?
Roger came across an article from the National Association of REALTORS®. They talked about the recent strategic investment they had made into a platform called Parkbench. As they started to dig, they couldn’t believe how perfect a fit it was.
This isn’t the first time someone has stumbled onto Parkbench at the right time. Considering starting a website to highlight the community, small business, local spotlights. Suddenly, here was a turnkey solution to exactly what they wanted to do.
After doing some due diligence, it was very logical to get started. Their broker was on board immediately. Being a big proponent of Brian Buffini, the idea really resonated with him. They hit the ground running and haven’t looked back. Read more about how it’s going by clicking here.
Does this resonate with you?
Are you looking for a way to differentiate yourself as a Real Estate Agent? Parkbench is the best way to establish yourself as a leader in your community. To grow your database of local professionals. To increase how many deals you’re getting from relationships and referrals. Click here to find out more and get started in your area!