REALTORS® get started with Parkbench for a lot of reasons. The main one is to grow their Real Estate business. More real relationships in your database will mean more referrals, it’s simple math. Parkbench is very much a long-term strategy for business growth. To be successful, the focus needs to be on providing value and growing your business over chasing transactions.
Local Leader Peter LeFave in Chaplin Estates in Toronto gets it. In a recent interview, he mentioned how one of the main reasons he feels aligned with Parkbench is because it’s real. It’s a fun and low-pressure way to grow his relationships. He’s also finding that business owners absolutely love the publicity.
Let’s hear from him.
“Local businesses, they really appreciate it, they just love it. [They say] thanks for helping me out, it only takes a bit of work on their side but not much, they’re appreciative of that. One interview I did, this fellow said ‘I should buy a house from this guy”. It’s good, a positive thing. It takes time, but to me, it’s really about longevity and developing some roots.”
Longevity and developing roots. No matter where you’re at in your business, thinking about the long game strategy is integral to success. If you want it to be a no-brainer for someone to choose you as an agent, reflect on what you’ve done for them. Peter, and all our Local Leader, are choosing to give back. To interview and feature the stories behind the businesses in his area.
At the end of the day, small businesses need support. This is an easy and fun way to do it. AND they’ll want to repay you in the future to support your business as well. If you’re looking for a way to break into your community, click here to find out how we can help.