We often relate the Parkbench platform to a gym membership. You can pay to join, but if you want to get results you need to put in the work. You don’t expect to hit your personal fitness goals without working out, right? It makes sense that if you want to reap the rewards, it takes action.
Parkbench is similar. It’s an action-oriented platform that will give you results when you utilize it in your community. It’s a tool to connect with local professionals. Naturally, by providing value to those around you, you’ll grow your database with referral-generating relationships.
Let’s talk about leads.
Many of the leads we see come through the Parkbench platform come directly from the interviewees. A Local Leader will interview a local shop owner and share that interview online. This helps to show the community the story behind that business and encourages them to stop by. The conversation around Real Estate usually happens naturally. “Why are you doing these interviews?” “What’s in it for you?”
These questions prompt the discussion around this referral network the Real Estate Agent is creating. It opens up the door for that professional to refer their friends, family, or customers for all their Real Estate needs. Sometimes that referral comes right away, sometimes it comes weeks or months later. The focus is always on planting seeds and connecting with others from a point of contribution.
One of the really great things about Parkbench is that if you put in the work… there are multiple benefits. When you complete more interviews, you have more content to stay top of mind with your sphere. When you post more content, it improves your SEO and makes it easier for people to find you on Google. There are so many Parkbench sites across North America that we’re set up to excel from an SEO standpoint. We set up lead capture links right on your homepage for someone to either ask to be interviewed or connect with you around Real Estate.
Do those lead capture links work?
Local Leader Pam Moody has been working hard in 2021 connecting with her community. She’s been posting interviews regularly and is having great conversations. Pam was pleasantly surprised to have an organic lead waiting for her in her email from Parkbench the other day. This was her post in the Parkbench Clients-Only Facebook group.
This is the cherry on top of a platform she’s already thrilled with. She knows she’s made the right decision getting started with Parkbench, and we’re so excited to celebrate her success.
Are you looking for a way to break into your community? Do you know that focusing on relationship and referral business is the way to go, but don’t know where to start? Click here to find out more about getting started in your community today!