How to do great video interviews in less time (and less headache)

Real Estate Guru: “Do video.” You: “Why?” Real Estate Guru: “Because it’s where the world is going. It’s what the consumer wants. It’s better than everything else out there. You’ve got to do it.” You: “Okay…. How?” Real Estate Guru: “Just grab your phone and press record. It’s super simple. Got it?” You: “…..ooookaaaaay…..yaaaaa. I got it.” and in your head you’re thinking….”no. I don’t … Continue reading How to do great video interviews in less time (and less headache)

How to Get Word of Mouth Brand Exposure, on-demand!

Word of Mouth Brand Exposure is not something that you need to hope for or wait for anymore…when you execute the Local Leader Prospecting System, the bi-product is that people will promote your brand and refer you business. To get word of mouth brand exposure, three things need to happen: The interview must be on your Parkbench site The interview must be promoted across all … Continue reading How to Get Word of Mouth Brand Exposure, on-demand!

The most important interview to do…

Answer: YOURS! You are the most important person to interview! Here’s why: You need to experience what it’s like to be interviewed You need to think through all the questions that you might ask someone else You need to practice doing a video interview, podcast, and written interview You need to let people know who you are, and humanize yourself You need to make yourself … Continue reading The most important interview to do…